PENN was already licensed for online sports betting in the state under the Barstool Sportsbook name, but it is rebranding its wagering business and has sold Barstool Sports back to its founder, Dave Portnoy. The MGC, however, believed it had the final say on the brand going live in the commonwealth and wanted to consider whether additional license conditions were needed. PENN and ESPN are teaming up to launch a new online sportsbook, ESPN BET, and aim to do so on Nov. The Massachusetts Gaming Commission (MGC) met Tuesday to review what is a 10-year, $2-billion marketing deal between casino and sportsbook operator PENN Entertainment Inc. ESPN BET has the green light to launch in Massachusetts next week, although regulators want more information about how personalities on the bookmaker's namesake network are allowed to discuss wagering with their audience.
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